Series of Use Cases: Virtual and Augmented Reality in Fashion

Virtual or Augmented reality for fashion? This is not something that immediately pops-up when thinking about synthetic reality but nevertheless, it is used by the fashion industry in a variety of ways.

Using VR for building virtual fashion stores is easy to think about.

In the classic design process of fashion VR is used to simulate various appearance of “the look” and of course the main patterns can be changed easily. With help of 3D avatars (virtual humans) clothes design becomes faster and more accurate. Here a 3D fashion portfolio is a nice side effect.

Virtual fashion show

There are situations in which the boundaries are blurred between fashion and technology, for example, the use of virtual reality as part of a live fashion show. In that scenario, a 3D image was projected into a real world setting, i.e. a catwalk as part of the show.

Second Life fashion

Another example is where fashion is influenced by technology, in particular virtual worlds such as Second Life. The models and clothes are based upon avatars in that environment.

Girl games and fashion

The meeting of fashion and virtual reality can be seen in games which are designed for girls. These games combine fashion, music and technology in a way designed to appeal to the interests of teenage girls.

The issue of girls and virtual reality gaming is discussed in more detail within the virtual reality games section.

Augmented Reality as decision helper.

Finally the famous magic mirror should be mentioned.


Where the customer can see instantly how the new piece might look on her or him. Turning around, and sharing the new look with friends.