Choosing a car says a lot about the buyer.

I’m just not sure what to think about the nosebleeding BMW XM Red Label PHEV.

BMW has created a new f**k you all superlative.

When I wrote “it is the outstretched middle finger of sheer driving pleasure” about the X7, I hadn’t reckoned with the new tactic BMW is pursuing.

You can’t make it unseen!

SUV of this size (5.15 meters and 2.5 tons) with a twin-turbocharged 4.4-liter V8 combustion engine inflated to 550 kW with electric assistance.

From a standing start, the colossus, which weighs more than 2.5 tons, reaches 100 km/h in 3.8 seconds thanks to all-wheel drive. Optionally, electronically limited only at 290 km/h.

Worst of all: “Standard consumption: 1.6 to 1.7 liters” 


Thanks, I laughed a lot. You guys should stop sniffing glue.

The clear message is: If you want to do something for the environment, you have an electric car with a wall box in front of the door, you fly halfway around the world to symbolically plant a tree in the rainforest and you drive the children five hundred meters to the kindergarten with this V8 obscenity befitting their status. 

Exactly! Two and a half tons curb weight, 550kW.

But fully eco. 

One involuntarily wonders who the bigger idiots actually are: those who want to drive such a monster or the EU officials who cover up such ecological BS.

Far too much is done to calm one’s own bad conscience and far too little to really help the environment. 

At least BMW didn’t call this part Green Label.


I used to think the Fiat Multipla was an ugly car, but slowly more and more BMW is pushing their way in and by creating the next wannabe’s dream and giving it the A-Team paint job. 

More inferiority complex is not possible. Well until they surprise me again I’m afraid.

With “dune mode” you already know where the presumed target group is located. But at some point, even the oil sheikhs will be too embarrassed to buy something like this.

And what does BMW do then? Can they still make beautiful or has that been forgotten?