SDG, ESG and the alphabet of sustainable business horror.
In recent times from every marketing and PR we hear about car manufacturer xyz has sustainability goals, how circular they are, best…
Category: Mobility
Choosing a car says a lot about the buyer.
I’m just not sure what to think about the nosebleeding BMW XM Red Label PHEV. BMW has created a new…
Automotive midlife crisis
According to manager magazin the new CEO of Volkswagen AG Oliver Blume (you remember ex-Porsche AG and convinced vroom-vroom and eFuel fan), plans massive cuts…
Hubris of the German automotive industry
A great example of the limitless hubris of the German automotive industry. Frank Weber decided BMW Group is a tech player equal with Google, Amazon etc. …
Reason doesn’t seem to play a role in the automotive industry.
The latest obscenity from Germany demonstrates impressively that the magic market does not regulate anything, that only bans seem to…
SHIFT mobility @IFA spotlight:
Already the opening fireside chat between Nakul Duggal from Qualcomm and Susanne Schöne “The Connected & Intelligent Future of Automotive“…