Why is this important? What’s in for each of us?
The conventional system of competition is outdated. It reached its limits and the maxim of “winner takes it all” does not work any longer.
If instead a new system gains strength that uses synergy effects. That allows us to achieve more through cooperation and collaboration instead doing things alone, then we have many more “winners”.
Thinking in terms of ecosystems means not perceiving one’s environment as a competition and staring at the ring like Gollum, staying in his silo and fighting everyone around.
Rather, it means thinking in pieces of the puzzle, which, as it were, modularly expand your own possibilities. Of course you will still have the right niche, the right puzzle piece. But like puzzle it fits perfectly and embraces the other pieces.
An abstract example:
I want to repaint a room. At the hardware store I buy a bucket of paint and a brush. This is the cheapest option in the short term.
Result: I have a painted room at a minimum of cost. But does it look good?
However, once I have familiarized myself with the renovation ecosystem, I know that I need tarpaulin, a brush alone is not enough, and a paint roller is also needed. The paint scraper, etc., etc. I have brought all furniture to safety and covered it beforehand.
If I really want to work effectively, I need to get support.
THAT is the point behind ecosystems, breaking out of silos.
Let’s come to a practical example. Electromobility.
Many people look at the vehicle and compare it with the experience with the combustion engine. Do I have enough range? Do I have a charging network? How long do I have to charge? This quickly leads to the expectation that the batteries have to get bigger, or that every gas station has to build EV chargers and the charging time must be reduced to 10 minutes maximum.
Now the easy way: A charging station is built and everyone is happy. Really? If this is the solution, why isn’t it implemented? Why doesn’t that scale?
Because the user doesn’t know anything about it. He must find out which charging station is where. The right billing system. The station must be free. And of course, it should also work.
All important parameters, but only symptoms that make the whole userUNfriendly.
When I’m a puzzle piece of an ecosystem, the vehicle, the charging station, the service around, parking spaces… all of these becomes part of the ecosystem. It’s a huge connector of IoT, EV mobility, SaaS etc.
The ecosystem of GoTo-U connects these dots. It does not discriminate the different charging providers, it embeds them.
EV drivers can see in realtime if a station is available or when it will become free. The station can be reserved, so there is no need to search for a parking space. And if an offer from the owner is taken up … even parking and / or charging can be free.
This is where the EV drivers/customers come into direct contact with the business.
The business can even address bonus offers to attract more EV drivers as valuable customers. We see here a direct interaction within the ecosystem, which is beneficial for everyone and does not leave the EV drivers alone. They turn into EVIPs.
And by the way… They also have beautiful 50kW ABB chargers…