IAA spotlight: Computer on four wheels
Autonomous driving has become a little quieter. Now the OEMs speak of level 4 parking assistance, or level 3+ motorway…
Category: Innovation
IAA spotlight: Circular and new materials are the new thing!
It’s exciting to see the recent progress. Example: BMW presented it’s “i Vision Circular” at the IAA mobility 2021, made…
Idea Parasites
A parasite is spreading. No, not the corona pandemic, this is a virus.I mean the theft of ideas. I’m not…
Why I hate the automotive industry?
Lately I’ve been asked (once again) why I hate the automotive industry. Especially the German “premium manufacturers”. This impression seems…
Thinking in ecosystems
Why is this important? What’s in for each of us? The conventional system of competition is outdated. It reached its…
Experiencing EV: Recharging is different…
One aspect that needs particular attention, is the difference between refueling and charging a vehicle. We are used to refuel.